Barbara Perry Associates | Wells Fargo
Barbara Perry, Barbara Perry Associates, Women, Leadership, leadership workshop, leadership program, ethnography, Putting Hope to Work, Hope, hope book, company, 5 principles, Harry Hutson, Taos, Fe-smart, women leadership, women retreat, north carolina, esmeralda retreat, mountain retreat, women's retreat, women's leadership, women leaders, Perry Associates, marketing research, discovery, collaboration, empowerment
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Wells Fargo

“I cannot recommend the BPA approach enough.  The insights from the ethnographic research Barbara Perry, PhD pioneered in business are powerful, moving, and often represents that crucial missing element in organizations rife with data and lean on insight.  But the additional gift Barbara Perry Associates gives her clients is the ability to align the internal strategy and culture of the organization with what customers need and want most.  And isn’t this what we all want to accomplish in business today when more and more of the power lies in the hearts, minds, and actions of our customers? “

– Robin Beers, PhD, Vice President Wells Fargo

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