Barbara Perry Associates | Publications
Barbara Perry, Barbara Perry Associates, Women, Leadership, leadership workshop, leadership program, ethnography, Putting Hope to Work, Hope, hope book, company, 5 principles, Harry Hutson, Taos, Fe-smart, women leadership, women retreat, north carolina, esmeralda retreat, mountain retreat, women's retreat, women's leadership, women leaders, Perry Associates, marketing research, discovery, collaboration, empowerment
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Putting Hope to Work: 5 Principles to Activate Your Organizations Most Powerful Resource
book by Harry Hutson & Barbara Perry, Praeger Publishing, Spring 2006

Practicing OD,, June 3, 2015

Harvard Business Review’s Breakthrough Ideas for 2007
HBR’s annual survey of emerging ideas considers what role hope plays in leadership. The Leader from Hope is number 5 on The List. This article appears in the February 2007 issue of the Harvard Business Review.

Ethnographic White Paper
Ethnography: A Tool for In-Depth Understanding
by Barbara Perry Associates

Seeing Your Customers in a Whole New Light
An article by Barbara Perry

Shedding New Light on an Old Flame:
SC Johnson Uses Ethnography to Find Fresh Ideas for Candle Products by Ruth Sando and Donna Sweeney
Article from Quirk’s Marketing Research Review, May 2005

Creating the Customer Connection: Anthropological/Ethnographic Needs Discovery
by Barbara Perry, Cara L. Woodland, Christopher W. Miller
from The PDMA Toolbook for New Product Development, John Wiley & Sons, Inc., 2004

Principles for organizational change… ln the company of hope
by Harry Hutson & Barbara Perry
The Journal for Quality and Participation, June 1996

From Workteams to Learning Communities, Buying In Without Selling Out
A model for thinking about the approaches you are using in your organization to improve things, and a helpful technique that you can apply now.
Article by Harry Hutson & Barbara PerryThe Journal for Quality and Participation, June 1992

Lenses for Learning
With increased awareness of our lenses, we can help ourselves and our organizations examine,
understand operationally, and modify our learning assumptions and behaviors.
Article by Barbara Perry
OD Practictioner, March 1992