“Dr. Barbara Perry taught us how to see our business with a set of new eyes. The premium brands in the tabletop industry were (and still are) facing many new kinds of competition – from lifestyle stores, designer labels and private label brands. We needed a way to position our products and brands with the consumer.”

“Historically, the industry focused its marketing on the promotion of pattern design. Through the use of Dr. Perry’s unique research process, we delved into the true underlying drivers for the purchase of dinnerware, glassware and flatware. She helped us understand that these products are merely the artifacts in a rich set of rituals and traditions associated with the table – and that the human desires and needs associated with the table are the true drivers of our brands.”

“With this new perspective, the tradition-rich brands of this industry are working together in our first-ever joint marketing initiative. The tabletop industry is literally reinventing itself based on its work with Dr. Perry. Dr. Perry’s unique process, which requires the involvement of the people who will use the findings, has made it possible to implement these changes. The involvement in developing the findings resulted in deeply-rooted commitment to overcoming the resistance that such changes always face.”

– NTGA In-Home Customer Project Leader