“Dr. Barbara Perry was instrumental in Kimberly-Clark’s successful ethnographic study of elderly consumers. This was a landmark study, first of its kind for the company, that yielded a vast amount of new information with applications across our marketing, packaging, and new product development processes.”

“She provided technical and moral support to the team and its leaders throughout, from initial training, to ongoing analysis of input and problem-solving, to the final synthesis of learnings. Dr. Perry helped the team to crystallize the information and condense it into a format that could be presented to the company’s management.”

“Her commitment and skill resulted in our developing an internal capability to see our customer’s with new eyes and a significantly deeper understanding of our consumers and their unmet needs.”

– Kimberly-Clark, Associate Research Fellow, Adult Care Sector