Details of Design
My thanks to Diego Viana, Vice President, New Platforms at Rich Products, for this very specific description of the work we recently did together:
We asked Barbara to come in and facilitate an ethnography training for a group of our marketing, R&D, sales, culinary, and business development associates. The three day session was absolutely outstanding! Barbara taught us the tools and skills we need to gather and elicit valuable insights from our customers and consumers on the first day of the session.
We were able to practice these skills in real interviews during our field day, where we set out to explore a specific topic. We leveraged the tools and techniques to uncover new nuggets of information we could never have anticipated. We didn’t know what we would learn, yet we came back with immensely powerful stories from our day of interviews and observation.
On our third day debrief session, we worked as group to take the raw data we gathered from our day in the field and synthesize it into meaningful, actionable insights. We started our session with a broad topic in which we wanted to learnmore and ended three days later as a unified team, equipped with powerful insights that can immediately be translated into next steps. It was a very valuable session, the team learned new techniques and skills that will change the way in which we do business.