Barbara Perry Associates | Colgate
Barbara Perry, Barbara Perry Associates, Women, Leadership, leadership workshop, leadership program, ethnography, Putting Hope to Work, Hope, hope book, company, 5 principles, Harry Hutson, Taos, Fe-smart, women leadership, women retreat, north carolina, esmeralda retreat, mountain retreat, women's retreat, women's leadership, women leaders, Perry Associates, marketing research, discovery, collaboration, empowerment
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“I had the pleasure of working with Barbara Perry Associates on a key strategic positioning and advertising development project. Based on my positive experience with the working relationship and the learning that was obtained, I am happy to recommend Barbara Perry Associates to you.”

“As this was my initial experience with ethnographic research, I was quite pleased with the quality of services BPA provided to the Colgate team in terms of their commitment, flexibility, training and, most importantly, their guidance through every phase of the project.”

“Through this research we were able to gain a “bigger picture” perspective of our target consumer’s mindset, values and environment. The themes and insights we identified provided valuable direction in developing new product concepts and advertising that communicate the product benefits within an emotionally relevant context.”

– Colgate-Palmolive Co., Brand Research Manager