Publications

Putting Hope to Work: 5 Principles to Activate Your Organizations Most Powerful Resource
book by Harry Hutson & Barbara Perry, Praeger Publishing, Spring 2006

Harvard Business Review's Breakthrough Ideas for 2007
HBR's annual survey of emerging ideas considers what role hope plays in leadership. The Leader from Hope is number 5 on The List.
Click here to read the article until 2/26/07
This article appears in the February 2007 issue of the Harvard Business Review.

Ethnographic White Paper
Ethnography: A Tool for In-Depth Understanding by Barbara Perry Associates

Seeing Your Customers in a Whole New Light
An article by Barbara Perry

Shedding New Light on an Old Flame:
SC Johnson Uses Ethnography to Find Fresh Ideas for Candle Products by Ruth Sando and Donna Sweeney
Article from Quirk’s Marketing Research Review, May 2005

Creating the Customer Connection: Anthropological/Ethnographic Needs Discovery
by Barbara Perry, Cara L. Woodland, Christopher W. Miller
from The PDMA Toolbook for New Product Development, John Wiley & Sons, Inc., 2004