Experiential Learning and Trend Tracking

The days of sitting in the office trying to come up with the next big idea are long gone. If you are designing and marketing tomorrow’s dreams today, you need direct, in-context experience to stoke your empathic and creative talents. To really connect with customers, you need to understand them with your heart and intuition as well as your head.

Join with cultural anthropologists on a voyage of discovery and experiential learning. Together, we explore places where people are living tomorrow’s trends today. Learn and use skills that can be applied to any market.  Hang out, notice, become aware, engage all of your senses.  Tracking trends is like learning to read – there are clues everywhere. The process is not literal – it involves learning to see and understand, then interpreting and making “creative leaps” in relevant directions.