Welcome to BPA - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -

For 30 years, Barbara Perry Associates has brought the perspective of cultural anthropology to Fortune 500 companies. BPA’s proprietary methods, based on a unique synthesis of team-based ethnography, consumer research and organizational learning, have been used to:

• Spur New Product Development and Innovation

• Explore New Markets

• Develop Brand and Communication Strategy

• Create Customer- Focused Organization Cultures

• Facilitate Experiential Learning and Trend Tracking

• Provide Training and Development in Ethnographic Methods

"The ethnography work which Barbara led was extremely powerful & valuable. It moved our team from one that was often going through the motions of consumer connecting to a full business team that came to deeply internalize, understand & appreciate our consumer. The insights gained through this process have stood all of the team on stronger consumer understanding ground regardless of whether they be brand managers, R&D folk, or accountants. We've all come to realize through this process that if we truly understand our consumers & their whole lives better, our business benefits & results follow."
                   Christopher Luxon - Regional Category Vice President – Unilever, North America

As we look ahead to our upcoming leadership programs for women, we welcome you to consider participating in this unique experience. With each program, we have become more fully convinced of both the need for and the power of a "time away" for women to reflect, learn and recharge in a supportive and energizing community. Learn more

A book by Barbara Perry & Harry Hutson "If you are a leader, know that hope can be a potent force in your favor. And it's yours to give." To learn more about this visionary book visit: http://www.puttinghopetowork.com