General Mills

"You have to go slow to go fast. That would make any Fortune 100 company wince. Yet that is exactly what Barbara Perry Associates did for us. She gave us the means to look at businesses where we thought we "knew everything." In doing so we were able to see opportunities that have brought us growth in areas we thought had reached their plateau."

"Prior to our work with Barbara Perry Associates, numbers had been our only valid data.. Barbara not only taught us a whole new set of techniques, she gave us a means to develop our own strong convictions about the business. Her work inspired a whole new product development process that is giving us "real world" information faster than we ever had it before."

- General Mills, Consumer Insights Director