Brand and Communication Stategy
You are a premium brand in an environment where lifestyle, brand landscape and retail channels are all in flux. Growth is slowing. How can you reinvigorate your market?
You have recently completed a large consumer segmentation. You want to bring it to life and make it actionable. How can you get beneath the surface of the segments, to add nuance, texture and context?
Your brand, which used to dominate its category has become a commodity. Sales are flat as niche products take over your market. How will you reinvent your business?
You are a venerated brand with loyal users. You want to develop a progressive vision and strategy to grow the business without alienating your existing base. What are your core brand equities and how can they be leveraged for future growth?