About Barbara Perry Associates

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Barbara Perry Associates

For over 20 years, BARBARA PERRY ASSOCIATES has brought the perspective of cultural anthropology to Fortune 500 companies. Pioneers in the use of ethnographic methods to get closer to your customers, BPA will work with you to design in-context customer experiences, research, and training. We encourage team involvement at all phases, and tailor our work to maximize the encounter both within the team and between the team and its customers. Our proprietary methods have been used to:

• Spur new product development and innovation
• Develop brand and communication strategy
• Explore new markets
• Create customer-focused organizations